The headline doesn’t really tell you why this is important… so here you go!
To promote the first “live action” appearance of Krypto the Super Dog in the new Superman movie, D.C. is re-printing Krypto’s first appearance, Adventure Comics #210. 3 copies contain a “Golden Biscuit” ticket for admission to a Superman premier in Los Angeles.
Because this is a special promo, D.C. made it available to retailers for $0.75 per copy. Retailers could decide if they wanted to sell them for the $3.99 cover price, give them away, whatever.
BUT - Retailers found out AFTER the books arrived, that each copy also includes a free one month trial to DCs online service.
Retailers essentially paid $0.75 a copy to advertise an online competitor to their own physical stores.
Some retailers reacted predictably, refusing to sell their reprint stock, some even choosing to destroy them instead.
BUT - NOW it turns out, this special polybagged edition ALSO contains a misprint of the original book.
A book already in limited distribution because retailers are destroying them.
DC really screwed the pooch with this one. I no longer sell comics at my shop, but this is the kind of shit that helped me decide to stop selling them.
