

That article doesn’t say what you imply it does. Companies may be using ChatGPT to grow, but that doesn’t mean they are training AIs.
And the distinction is critical to energy usage. Training a new AI uses a lot of energy. Querying an existing AI uses far less.
The MAG7 operate large and growing cloud services, so their datacenter costs would grow even without any AI training.
And charging $5 for a video query does not mean the query uses $5 of energy. The query is priced to recoup training costs that were already incurred.