mainstream online platforms themselves are not neutral
Unless you mean they’re not neutral about whatever yields income, I’m not sure that’s conclusive. Their “algorithm” optimizes for keeping users online regardless of what does that. A particular political orientation isn’t necessary to do that. That current ragebait predominantly leans right-wing may just reflect who’s putting the resources to sustain a ragebaiting campaign & evade bans. While I’ve seen signs & reports of the right gaining influence through viral propaganda & attempts to dominate mainstream platforms, I see little sign of the left seriously doing that.
When foreign adversaries weaponize social media, instead of putting out one-sided propaganda, they target friction points by trying to manipulate people on both sides. They’d not only push supportive propaganda, but also radicalizing propaganda to discredit the “supported” side to itself & inflame divisions.
Maybe some propaganda is needed to inflame right-wing divisions & exploit their contradictions. Left-wing propaganda could be put out in guises that appear right-wing and probably catch on: the right isn’t exceptionally bright.










You’ve pointed out problems with (shadow)bans of organic, real person profiles & the uncontrolled spread of right-wing misinformation & propaganda. I’m not talking about accounts of politicians. Politicians are not everyone’s peers. People more strongly engage with messages spread through their network of peers.
That’s why I’m suggesting adopting the same propaganda machine tactics. That includes bots feigning right-wing accounts to gain clout with right-wing communities, then when they have enough credibility, deftly inject left-wing ideas into “right-wing propaganda”, spread misinformation damaging the right, denounce right-wing figures as not “right-wing” enough. Fight lies with lies, inflame tensions, cut rifts into the right.
Since you’re referring to Brazil, another article on the topic mentions
The left could very well do likewise to “use AI and achieve greater reach on the platform”. Instead of resist and try to restrict the lies & propaganda, they could embrace & turn the same tactics against them.
I’ve yet to see that. Social media like reddit is overrun with bots & fake content that they seem unable or uninterested to prevent. It’s an arms race between platform operators & bot operators working new ways to raise & defeat moderator controls. Shit gets through anyway. It’s a matter of competing & doing in kind.