As more Americans opt for apartment living, the coffee brand serves up a year’s worth of coffee to match their 12-month leases Today, Maxwell House rebrands to “Maxwell Apartment” to meet the needs of today’s consumer and remind fans the brand is synonymous with great tasting, affordable coffee. In a time where value matters now more than ever, Americans seek value in areas of their everyday, including where they live with nearly a third opting to rent versus purchase a home. 1 As a real coffee for real people, with its “Good To the Last Drop” legacy, the name change celebrates the same principle that guided Maxwell House for more than a century – smart choices add up and choosing Maxwell House means enjoying a quality cup of coffee without the cafe price tag. To celebrate, the brand is offering consumers even more value with a 12-month “lease” of Maxwell Apartment, designed to stock up coffee lovers nationwide. Maxwell House rebrand to “Maxwell Apartment” celebrates smart choices and

Its wild that this is not The Onion or satire. Thats a press release on a corporate website.

  • hydrashok@sh.itjust.works
    22·
    2 months ago

    That’s amazingly tone deaf.

    “We know none of you can afford houses anymore, but look on the bright side— super cheap coffee dust!”

    • limer@lemmy.ml
      5·
      2 months ago

      Maybe they could double up on the theme and have loft, efficiency, 1 and 2 bedrooms.

      The loft size could allow people to buy coffee once a month , given how coffee cost will increase tenfold soon

  • limer@lemmy.ml
    11·
    2 months ago

    I thought it was a spoof, satire!

    But it’s reported in the billionaire press

    • limer@lemmy.ml
      2·
      2 months ago

      I think Maxwell ground coffee has a lot of additives that are not coffee. Even if I am wrong, because I never heard of proof of that. Ground coffee in the USA is allowed things like a max percentage of ground up bugs. And because Maxwell buys coffee as cheaply as it can, one gets extra pesticides.

      I buy whole beans

  • HubertManne@piefed.socialEnglish
    6·
    2 months ago

    Im like 99% sure this is one of those press releases to get free plublicity. Usually they follow up with oh how they had scores of folks just begged them not to do it so they reluctantly will not follow through. You know the same bullshit trump tends to spew.

  • njm1314
    4·
    2 months ago

    … they thought I wouldn’t use their product if I didn’t own a home? And someone was paid for this marketing idea?